🔀 Profile Merged

Topic: PROFILE_MERGED

What It Does

Two or more guest profiles were merged into a single unified profile through person record matching, consolidating guest data and history.

Key Info

• Object: Profile
• Actors: INTEGRATION (automated)
• Source: PERSON_RECORD_MATCHING

When It Fires

• Duplicate profiles detected and merged
• Person record matching identifies same guest
• Guest account linked after email verification
• Profile consolidation during data cleanup

Context Data

{
  "mergedProfileId": "b2c3d4e5-f6a7-8901-bcde-f12345678901",
  "userAccountUuid": "c3d4e5f6-a7b8-9012-cdef-123456789012"
}

What To Do With It

• Consolidate data - Merge guest history and preferences
• Update references - Link merged profile to all reservations and interactions
• Track data quality - Monitor profile deduplication success
• Notify systems - Update external CRM with merged profile
• Improve matching - Analyze merge patterns for better deduplication
• Sync identity - Update authentication and account linkage